Marketing basics

Marketing involves ensuring that customers are aware of a company’s products or services and also making them to gain inters in their quality and effectiveness while also creating a strong relationship with them. It is a major component of a business because it enables creation of new markets, and it involves communication sales and development of an enterprise. Activities involved in marketing include product pricing branding promotion, distribution, market research, market dominance, management and strategy.Advertising We will write a custom report sample on Marketing basics specifically for you for only $16.05 $11/page Learn More MRF (Madras rubber factory) is a company that specializes in manufacturing tryes and it is located in India. It is a very large and major company in the tyre industry and exports its products to more than 75 countries in the world. It has six manufacturing units in India and has the largest variety of tyres to include trucks and bus tyres, light tyres for passenger and personal cars, tyres, farm, industrial and sports activities. The company is also involved in various sport activities such as bat and cricket which is a major marketing strategy for the company. MRF also has branded its products boosting over 10 different brands. A brand is the identity of a product, service or a company; it could be a color, sign, a symbol a name among others, it is also a trademark. It enables relating the product to the customer’s, staff, and other stake holder’s of the company. The brand is used to communicate the uniqueness of the product service or company and hence it is an essential part of advertising. In order to achieve successful marketing through branding one has to make sure that the brand is recognized by customers even in absence of the parent company name. One also has to understand the needs of the clients so as to satisfy them, and maintain them. Companies should also be informe d that branding is not about competition with other companies in the industries but is meant to inform the customer who is offering what. A good brand communicates this, test credibility of the product, creates a relation with the customers, motivates them and wins their loyalty and trust. MRF company slogan is ‘’tires with muscles’’ ‘, and some of the product brands are; Lug 50-FS, MRF Nylogrip Zappea, a high performance tyre for new generation bikes, MRF Racing, MRF ZVTS, a steel-belted premium radial, MRF Super’ and ,MRF Events.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company also has brand ambassadors who are mainly involved in sports such as; Sachin Tendulkar and Steve Waugh who are experienced batsmen, their bats have been branded MRF for the many years that they have been in the sports. The company has a program to improve cricket known as the MRF pace foundation that trains young people. Another marketing strategy is promotion; it involves persuasion and informing a buyer so as to influence their decision to buy. Promotion can be done through the media this are; news papers, TV, radio, mobile phones the internet or advertising agencies. Other forms of advertisements are; product placement, merchandising, shows, sponsorships or public relations. In promotion people should adopt a promotional plan or a mix that consists of sales, promotion, direct marketing, advertising and publicity. A company can have promotions for different objectives such as retaliating to a competitive move made by other companies, launching a new brand, and also to increase revenues. Promotions can be long term or short term Coca-Cola has had a long term one ‘My coke awards’ in addition most companies use the word special offers when having promotions. MRF has not been involved in promotional activities in large scale may be because they have a large and stable customer base hence the huge sales. However MRF in some occasions gives special offers to their very regular customers and also when launching a new brand for example; the racing tires were offered to top rally motorists when they were launched to market their effectiveness and performance. MRF also does a lot of advertising of their products, there is no single day that there is no an advertisement of their products in one or more media channels. Statistics have shown that it is the leading company in the industry that advertises a lot in the print media. Because of this strategy the customers are always informed on new products and also reminded of the existing ones including the improvements made. The tyre industry is relatively composed of about 450 tire manufacturing factories and is the largest consumer of rubber in the world since millions of tires are manufacture each year. India is the producer of tires having a 8.02% annual growth o f the industry .However it faces stiff competition from china because it is achieving new markets every day. Truck and bus tryes is the biggest segment of the industry passenger cars tires follow, then motorcycle tires and scooter tires are the least and they are used in the two wheeler industry. Advertising We will write a custom report sample on Marketing basics specifically for you for only $16.05 $11/page Learn More The tyre industry is currently being faced by an increase of costs of the raw materials used; the industry uses a lot of materials and the slightest change in the costs largely affects the revenues not forgetting the huge duty on tyres. The major players in the industry are MRF, Apollo and Ceat tyres. Other companies in the industry are Metro tires Ralson,Michelin group ,JK ltd tyres and Bridgestone among others. MRF is the leading company in this industry and has the most envied market record in the world. It has the most sales and reve nues, a large and stable customer base, most manufacturing plants, brands variety and the most effective advertising strategies. The company is the only supplier of large motor businesses such as General motors, Fiat and Ford and it is the world’s largest exporter of tires. Previous analysis carried out on tyre brands showed that six of MRFN brands are leading in sales and quality with a market share of 22%.It has recently revived its auto industry and joined in the radial tyre industry hence business for them is expected to shoot even higher. It has been voted three times for the award of customer satisfaction by JD Power ASIA Pacific. The factors considered are durability, traction, appearance and handling. As said earlier MRF is greatly involved in sports and has a pace foundation that sponsors youngsters into playing cricket an activity that has turned to be a very effective marketing strategy for the company. It is also involved in community based programs to improve t he lives of rural folks a step that other companies have not taken seriously. In conclusion MRF has managed to dominate the tyre industry and if current figures and analysis are to be trusted it will continue being in the same status. Advertising is a major component of doing business and hence every business should have good marketing strategies to ensure that their products are well known and recognized in the market. As note above branding, and promotions are some of the major advertising strategies that successful companies use to achieve customer’s interest and trust. This report on Marketing basics was written and submitted by user Ryder Prince to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Corbusier essays

Corbusier essays Corbusier, like many other architects of his time, had an extreme desire to create a perfect architecture. He claims that the one example of perfect architecture has been built, but it was built 2400 years ago: The Parthenon. He felt that if every building was evolved, designed, and constructed in such a way as the automobile was, that all buildings would resemble the Parthenon in esthetics and functionality. Although most of the pictures that Corbusier used in this chapter were without in-depth descriptions, the message he was trying to convey was quite evident. For the most part, the photos were in order of oldest to newest, showing the changes from each period. Many of the cars had a similar appearance, but the reason for that is because thats what the standard of the time called for. Each year something would change, but once one manufacturer altered their design, all the other followed. This is exactly why he feels that we need to develop a standard in architecture. All car manufacturers compete against each other in order to see who can construct the best vehicle. They are able to do this because they set a standard very early in the existence of the automobile. If architects and contractors were able to set a standard for building types, they would be able to work towards perfection. They would have a base that they could work off of, allowing them to pay much more attention to detail, as seen in the Parthenon, as well as in high-end sports and luxury cars. He wants for people to pay as much attention to buildings and their ornament as they do with the construction and precision of automobiles and the components that they are comprised of. I think one of the main reasons Corbusier uses the automobile, as well as airplanes and liners, as examples for comparison, is because they are common forms that are seen in everyday life. The fact that they are objects that everyone is comfortable with allows the readers to ...

Analysis of an allocated management practitioner article using Essay - 1

Analysis of an allocated management practitioner article using relevant organisational behaviour theory - Essay Example The organizational behaviour of an organization can also be defined as the values which contribute to the creation of an acceptable psychological and social environment within which to work (Chen & Yang, 2012). These values are based on the previous and existing knowledge of the organization that form the philosophies that hold the organization together. However, there may be different conflicting behaviour within an organization, especially the large ones, due to the different characteristics displayed by the various management teams that work in the organization. Organizational behaviour may have both positive and negative effects on the individuals involved and these among others will be discussed in this paper. While the management of an organization plays a major part in the formulation of an organizational behaviour, the employees of such a body also have a role to play in its formulation. According to the article, â€Å"How to improve staff communication† by Rebecca Clake, the organizational behaviour involves the social expectations and standards that determine the values and beliefs, which hold the people working within an organization together. Furthermore, the signs and symbols that an organization is recognized by heavily influence this behaviour and this determines the way the people who work within this organization behave, thus they are the embodiment of the organization’s behaviour. A shared language is very important in the development of an organization’s behaviour because language is the glue that holds the organization together and without a common means of communication within the organization, then the organization would collapse (Khalid, Jusoff, Othman, Ismail & Rahman, 2010). Organizational behaviour is the single most important thing that determines whether and organization will be successful or not. When one considers the article, one will find that there are four major elements of behaviour, which determine the success of an

An investigation into the image of Bangkok as a tourist destination Dissertation

An investigation into the image of Bangkok as a tourist destination from British consumer perspectives and Thai industry provide - Dissertation Example The research inferred that Bangkok might not be one of the top vacation places for the British because there are many problems in the city which are causing British tourists to lower their number of visits here. Firstly there is the flood, along with the theft, no security, scams, prostitution, environment and dirt, which is de-motivating the British to come to Bangkok. Useful recommendations have been given like improving the security, the canal system, the law and order, environmental consciousness, marketing efforts, training and development of the hotel industry and an active role played by the government in making improvements in the city so that its attractiveness increases and more British tourists come to visit. Contents Table Contents Table 1.Chapter introduction 1 1.1 Introduction 1 1.2 Background 2 1.3 Methodological approach and data sources used of the study 3 1.4 aims and objectives of the research 4 1.5 Hypothesis 6 1.6 The layout of the research 6 1.7 Conclusion 7 2.L iterature review 8 2.1 Introduction 8 2.2 Pest Analysis 9 2.2.1 Political Environment 9 2.2.2 Economic environment 11 2.2.2.1 The tourism industry 11 2.2.3 Social factors 12 2.2.4 Technological factors 14 2.2.5 Ecological environment 15 2.3 SWOT Analysis 17 2.3.1 Strengths 17 2.3.1.1Shopping 17 2.3.1.2 Privately owned tourist spots 18 2.3.1.3 Asian Weather 19 2.3.1.4 Culture 19 2.3.2 Weaknesses 20 2.3.2.1 Counterfeit products 20 2.3.2.2 Pollution 20 2.3.2.3 Gems and Jewellery 20 2.3.2.4 Vehicles rental 21 2.3.2.5 Low maintenance of tourist spots 21 2.3.3 Opportunities 22 2.3.3.1 Investments 22 2.3.4 Threat 23 2.3.4.1 Floods 23 2.3.4.2 Spread of widespread diseases 24 2.3.4.3 Terrorism 25 Chapter 3 Methodology 26 3.1 Introduction 26 3.2 Role of the researcher 26 3.3 Methods 27 3.3.1 Research on British subjects 28 3.3.2 Questionnaire for British subjects 29 3.3.3 Questionnaire for the tourist industry 30 3.3.4 Interview of the British subjects 30 3.3.5 Interview of tradesmen from the tourist industry 31 3.4 Subjects 31 3.4.1 British subjects 31 3.4.2 Criteria for selection 32 3.4.3 Tradesmen selection method 33 3.4.4 Tradesmen selection criteria 33 3.5 Data Analysis 34 3.6Trustworthiness of the method 35 3.6.1 Reliability 35 3.6.2 Validity 35 3.6.3 Ethical validity 36 3.6.4 Generalized validity 36 Chapter 4-Results and discussion 37 4.1. what motivates British consumers 37 4.2 What attracts British tourists to Bangkok 44 Chapter 5-Conclusion and Recommendations 60 5.1 Conclusion 60 5.2 Recommendations 66 5.2.1 Improve the flood-affected areas 66 5.2.2 Maintenance 66 5.2.3 Scams and thefts 67 5.2.4 Environmental social responsiveness 67 5.2.5 Technology 68 5.2.6 Epidemics 69 5.2.7 Legal system 69 5.2.8 Tourist security 69 5.2.9 Marketing 70 5.2.10 Improve service and placement 70 5.2.11Training and up gradation 71 5.2.12 Ecotourism 71 5.3 Limitations 71 6. Appendix 72 7. References 75 1.Chapter introduction This chapter gives a brief overview of the research whe re the topic has been explained in detail along with a background of the research. The aims and objectives have been described, the layout of the research report has been given along with the methodology used. Lastly there is the conclusion of the whole chapter.

Funding Higher Education Essay Example for Free

Funding Higher Education Essay In order to address budget requirements during revenue deficit years, other opportunities are available to the government other than simply raising taxes. One viable opportunity is opening research facilities in higher education to private use. Higher education institutions have various wet and dry laboratories that can be very useful to commercial and other private business entities conducting research. Some of these entities usually enter contracts with private laboratories. By opening school resources, government would be able to tap the finances of these private entities into the schools. In fact, the government can take this strategy one step further by constructing an internship curriculum for its students that involve working on private company projects (Gordon, 2000). Through such an internship program, qualified students would be sent to work in school facilities on research work required by funding entities. Of course, interns would be given an appropriate allowance. This provides an innovative and practical learning experience for the students as well as a minimal source of income. Furthermore, it creates linkages to the industry where they might be able to more conveniently find employment after graduation. Another possible strategy is opening campus grounds to private promotional projects. These projects set up booths and conduct activities that target the attention of students and/or faculty members to avail of certain products or services. Of course, entities that would like to promote their products would have to be screened thoroughly according to the academic institution’s mission-vision to ensure that no contradictions are present. These two strategies can raise revenue up to appropriate levels and allow the school budget to be funded for the revenue deficit academic year. Reference Gordon, J. (2000). Private Education Management. N. Y. : Doubleday.

To Kill a Mockingbird by Harper Lee :: essays research papers

In the opening chapters of â€Å"To Kill A Mockingbird,† Harper Lee introduces several subtle instances of racism. However, when Jem and Scout are welcomed into Cal’s Church in chapter 12, the reader really gets to travel behind the false disguise of Maycomb County’s white society to see the harsh realities of the injustices suffered by the blacks. The black community is completely separate from the whites -- in fact, Cal lives in a totally different part of town! Another example of total racial segregation is the fact that Jem and Scout have never been to â€Å"that part of town,† so they are unfamiliar with the Church’s way of singing hymns (â€Å"lining†), and they don’t understand â€Å"nigger talk.† Even Lula, one of the black church members, says, â€Å"they got their church, we got our’n.† Poverty is another injustice suffered by the blacks. Their First Purchase Church is very old and worn out. The paint is cracked and peeling, it has no ceiling, there’s a rough oak pulpit, and cheap cardboard fans must be used to keep the congregation cool. There is no piano, organ or church program in sight, and the whole church has to share one hymnbook! The graveyard contains only a few expensive headstones, with most graves merely outlined by broken glass. A further degradation occurs during the rest of the week, when the church building is used by whites for gambling. A majority of the black community is illiterate because there are no schools for blacks in Maycomb County. Their only way of learning is from their parents or another elder. For example, Mrs. Buford taught Cal, and Cal taught her son, Zeebo. Consequently, only four blacks in the whole church can read. In Tom Robinson case, he has virtually no chance of winning strictly due to his race. During his trial, Bob Ewell accuses Tom of raping his girl. Even though the Ewells are considered to be the â€Å"white trash† of Maycomb County, nearly all of white community supports them because they are white and Tom is black. Despite all of these injustices, Chapter 12 also creates a feeling of support and sympathy for the black community. For example, even though they’re oppressed, the black community still has a sense of pride. Their church is called First Purchase because it was paid for with the first earnings of freed slaves. This shows the black’s great devotion to their religion.

A Wrinkle in Time Chapters 1-2 Questions and Answers

Chapter 1 (Q)List all of Meg’s problems. Which one do you think is the most important? Why? (A) Meg has many problems such as she is too effusive. Another one of her problems is that she has much trouble at school. A few examples of this would be that her teachers threaten to hold her back for her poor academic grades, she is teased very often of acting like a baby at lunch, and she fights when she or a family member of hers is insulted all this lowering her position in school. Meg’s family is also gossiped about. She has a â€Å"dumb baby brother† who is actually very intelligent but considered insane. Her father is also talked about. Using context clues I can infer that Meg’s father is not home. Meg is also unpresentable, she has unattractive mouse brown hair and revolting braces stuck on her teeth. Another problem is the setting, Meg is in the attic at night-while everyone is sleeping and there have been several hurricane warnings. What makes the situation even worse is that there is a tramp (sometimes called hobos) out on the loose. Personally, I think that Meg’s most important problem is that she is too hard on herself. I feel this way because not only is she a poor student, with terrible facial looks, and overemotional she makes herself believe that she is all these things. She even tells her cat that she is a monster. The worse she feels the worse she acts around people and the more people talk bad about her. (Q) How is Charles Wallace different from most 5 year olds? (A) Charles Wallace is different from most five year olds in many ways. For starters, he is terribly shy and doesn’t talk around unfamiliar people-giving him the reputation as a â€Å"dumb baby brother†. His shyness is not the only reason he is considered unintelligent but his lack of language until he was 4. Charles is also different because he is very fluent in English and talks like an adult. He also has a gifted sixth sense to be able to read his sister’s and mother’s minds. For example, when Meg was getting up to have some cocoa he already knew and was warming some up for her. Chapter 2 (Q) What do you think happened to Meg’s father? What clues from the book support your opinion? (A) I think Meg’s father was working on an experiment or trying to create a medicine while something went wrong and he never came home. Using clues from the book I can also infer that he is alive and that some people are thinking that he has left the Murray family. My evidence from the book is that Mr. Jenkins is asking if they had head from his father. So that assures me that Mr. Murray is alive. Mr. Jenkins also makes it clear that Mr. Murray was a scientist rising my thoughts that he may have been working on something when